PCPT have beaten strong competition to win the RENEW North Staffordshire commission for development of design options for the (re)development of the existing Bridgewater Potteries site to determine a solution which best fits with the aspirations for the area but also with the aspirations of Bridgewater Potteries.

Bridgewater Potteries is currently operating from an existing building within the Canal Quarter which is within the ownership of the public sector. Overall the existing premises are an inefficient location for the current and future needs of the pottery company. This commission relates to the options appraisal of the Bridgewater Potteries site, and adjacent environment, in order to produce the most feasible and effective method of retaining the business interests of the pottery firm whilst capitalizing on the overall regeneration potential of the emerging Canal Quarter development.

The new Canal Quarter, located at the southerly edge of Hanley, Stoke, will demonstrate how high quality domestic dwellings can co-exist and integrate with a mix of other uses to create an ambitious, exemplar development. The overall aim of the development is to create a place where people can live, have access to local facilities and be able to access theCity Centre on foot, with its higher predominance of shops and facilities. In addition to new homes, the original scheme for the Canal Quarter also promoted the relocation of Bridgewater Potteries into a new purpose built unit to be incorporated as a working attraction in the area.